The pandemic not only changed the way we work, it changed the way we dress.
Summary
Feat Clothing is a high-end brand designed at the intersection of the comfort of loungewear and the performance of activewear, yet styled for the office. The products are designed to be worn throughout the day, no matter your activity. Feat has built a name for themselves via their extremely soft proprietary fabrics and impressive influencer collaborations.
Background
Taylor Offer and Parker Burr are pioneers in e-commerce and influencer marketing and together founded Feat. The duo started selling custom print socks and soon grew the opportunity into a full clothing line in collaboration with top social media influencers. Taylor himself was awarded the Forbes 30 Under 30 designation and has been featured in the New York Times, Forbes, and Entrepreneur Magazine.
Why Sweater Invested
- The pandemic not only changed the way we work, it changed the way we dress. Months of constantly wearing comfy clothes at home gave consumers a taste of the comfort we want in every part of our life, even after we go back to the office.
- Feat’s products are amazingly impressive, are beloved by their loyal customer base, and are quickly going mainstream. Feat experienced expansive direct-to-consumer growth over the past several years and will be using this investment to enter wholesale relationships with retail stores, open their own brick and mortar locations, and double down on direct-to-consumer influencer collaborations.
- Taylor and Parker have proven their ability hire incredible talent. Their team represents high level leadership from brands like Vuori, Bonobos, Outdoor Voices, PrAna, Nike, Converse, Saax Underwear, Oakley, Rhone, and Callaway Golf.
Other Active Investors
2.0 Ventures, Spacestation Investments, Bam Social, Ecommerce operators: Adam Lovallo, Kevin Simonson, Zach Stuck, Kevin Miller, Jon Zacharias and many more.
