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Hikerkind has created a line of hiking clothing, made of high quality and reliable gear, that actually fits a women’s figure. Hikerkind's apparel is available in more modern, neutral colors, leaving outdated, feminine colors a thing of the past.
“Shrink and pink” is a common phrase used to describe how most outdoor retailers haven’t put any research & development towards producing outdoor gear that appropriately fits a women’s body. To date, these retailers have shrunk the size of male-fitted items and added more feminine colors. Hikerkind set out to address this issue by creating a women's outdoor apparel line with sizing based on an accurate representation of women's bodies and more modern, neutral colors.